Daniel Tisch, APR, FCPRS, ICD.D on LinkedIn: Opinion: Companies need to stop giving corporate swag that people just… (2024)

Daniel Tisch, APR, FCPRS, ICD.D

CEO, Ontario Chamber of Commerce.High-growth business leader, corporate director, reputation, crisis & leadership communication strategist, public policy advocate

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"Most – if not all – of the marketing swag we collect at conferences and trade shows ends up in the landfill. If that’s the destination for 40 per cent of Christmas gifts – presumably bought with intention and of higher value than corporate swag – then surely the figure for swag is higher. Almost all of it is cheap, useless and unnecessary."For business leaders and marketers, this is worth reading. Organizations realize very little value from their often-huge expenditures on corporate swag. My own peeve is about the rise in branded lanyards in gift bags: things that almost no one needs or uses.There are so many better-value alternatives that have much greater brand benefit. For example:1) Give something consumable: e.g., delicious snacks, procured from local and/or minority-owned vendors.2) Offer an experience: a creative photo opportunity that will delight participants and drive social media sharing.3) Give fewer people something worthwhile: Think of buying 50 wool scarves for your best customers or employees, rather than 500 lanyards for near-strangers. The key is giving something your key clients will keep and value. The unit cost will be higher, but the total cost can be the same or less.What other ideas can help organizations get better value while reducing waste in swag?#business #marketing #swag #wastehttps://lnkd.in/eKxAtJ65

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Jason Chang, MBA

Team Leader | Partnership Developer | Program Manager | On-air Host | Skip of Hong Kong Curling Team | Advocate for PWDs

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Still trying to figure out a good use for my 50+ lanyards! Clogging up my home instead of the landfill right now!

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Hunter Reedman

Tech-savvy Program Manager at Ontario Chamber of Commerce

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Best case scenario for lanyards is we have AR/MR name tags/info based holograms but that may be a little too far out in the future! At least for branded clothing/backpacks you could reduce all that’s left over sitting in boxes by doing custom orders rather than assumptions about number of people who may want them. Though would be hard to scale that process for larger companies, but we have tech (or can create more tech) for a reason!

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George Vuicic

Labour and Employment Lawyer at Hicks Morley

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I totally agree, and have had the same thought for quite some time - so much wasteful swag material goes right to landfill. We need to change our thinking/culture on swag.

Gio Yanez 🎸

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Corporate swag waste is real. Better-value alternatives like consumables or experiences can offer more brand benefits. Quality over quantity reigns supreme.

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Andy Veilleux

Business Development, Leadership, Communications

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I couldn't agree more. We have boxes and boxes of old swag, collected over decades. We've definitely changed our opinions around it moving forward!

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